SOLUTIONS
COMMUNICATIONS
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Clinical Messaging
Within every healthcare organization, one of the most vital objectives is to promote transparent and effective clinical messaging—both within your organization and through external channels. Doctor Evidence helps you control your message and reach your constituents through our easy-to-understand and accessible Evidence Database. Show your constituents the critical endpoints from the relevant clinical studies in a format that is user-friendly.
- Use fully transparent evidence for multiple users and studies
- Access to clinical differentiators enables you to create powerful marketing and messaging campaigns
- Automate complex analysis using analytic software to increase efficiency and evaluate hypothetical scenarios
- Distribute highly targeted clinical evidence through affiliated web sites, health associations, and partner sites
The chart on the right depicts the four possible market positions for a medical intervention. The ultimate position for an intervention to attain is that of Defend (top right quadrant), possessing superior evidence and representing the standard of care. Use our Evidence Databases to increase your organization's ability to defend its position of high efficacy and retain its status as standard of care against other emerging technologies and competing interventions. Demonstrate why an intervention is more effective, even if it is not standard care, by using our Evidence Database.
Internal Messaging
Use the Evidence Database to reposition the utility of your clinical data for internal work teams. Your scientists can use our databases to help determine which studies should be conducted next. Your marketing and communication teams can develop more credible and powerful messaging campaigns, and your detail force will enjoy greater success by promoting the ultimate clinical differentiators.
- Create educational materials, marketing brochures, and sales programs using a single source of credible data compiled from published and unpublished clinical studies
- Retrieve and deliver easy-to-read clinical study summaries
- Definitively tell your clinical story in a medically-compliant and engaging format
- Provide internal sales and marketing teams with the highest level of credible clinical evidence and analysis tools to drive product adoption
External Messaging
Shape the healthcare industry by advancing critical messages through use of our Evidence Database. Influence policy, secure funding for new research, decide reimbursement issues, and help the most efficacious interventions ascend to the standard of care through powerful clinical messaging. Our transparent technology also allows you to promote products to multiple constituents simultaneously,
- Increases sales and utilization by presenting your clinical evidence in an easy-to-read, dynamic, medically compliant format
- Integrate digital evidence directly into current marketing channels to bolster marketing awareness and conversion metrics
- Empower patients with clinical evidence to get access to and/or coverage for your product
- Distribute highly targeted clinical evidence through your organization’s web pages and affiliated web sites, health associations, partner sites, etc.
- Optimize search engine recognition of your published clinical evidence through searchable digital data
- Increase brand awareness through the marketing of relevant and credible evidence that supports clinical efficacy/safety
- Articulate clinical differentiators to target clients in a real-time, dynamic manner
Interactive Dossier
Doctor Evidence’s one of a kind interactive dossier provides health care decision makers with a wealth of dynamic drug information in a secure, web-based platform. Our interactive dossier gives you the tools you need to make solid decisions, by allowing you to fluidly navigate through different sections to compare information and the supporting evidence. Our new construct merges the best of the paper-based dossier format with the power of technology—providing you with evidence to make effective decisions.
Interactive, Powerful Technology
- Compelling and easy-to-use interactive format
- Strict adherence to regulatory and industry standards
- Ease of searching capabilities allows a user to find precise information
- Tracking technology captures information on usage frequency and user interests
- Our comparative charts and graphs provide information for decision making